I enjoyed our day out at Wohnen & Interier 2011, which the website describes as ‘Austria’s largest fair for interiors, design, accessories, home entertainment and garden’. As the U2 underground stop is literately outside the door of the Messe Exhibition Centre, where the event was being held, I won the argument to leave the car at home.
We’ve attended this event once before, about seven years ago. One of the differences that struck me today was how the green credentials of exhibitors’ products were much more a standard part of any sell – rather than the exceptional or unique selling point they had been in the past (and many of the products on my last visit lacked even a hint of green). How times have changed and although one can question the value or impact of some of this ‘greening’, I personally think the planets a bit better for it and ironically consumerism is served by a better range (and quality) of products.
It can be a small world. The one exhibitor who really attracted my attention and potential future business was a company that might be able to us with greener energy options for the house. As the discussion progressed we discovered that the offices of this company are in Krems which happens to be where R works these days.
Luckily the world is full of people with varied tastes and ideas about style and what constitutes good design. For me the down side of the exhibition was that from my perspective much of what was on show as unoriginal, whether you looked towards the traditional or modern ends of the spectrum. There were of course exceptions and some of the exhibitors provided me with imaginative ideas and images of great design.
All in all, as we left the event, the consensus was that it had been an enjoyable day but one to be repeated every second or even third year.